There is actually so much literature about poster printing in the Internet that it is hard to separate fact from fiction. Mostly, you will see information that is sketchy at best about printing posters and at worse; they might even lead you to spend more time and money in producing them. You do not have to worry about this though, since in this article I will show you five immovable truths about printing posters that should help you on your task. Let us start with what some printing companies might want to hide from you.
1. It does not have to be expensive
That is right. Poster printing does not have to be expensive if you want it to. Color poster printing only gets expensive because printers always recommend to you expensive printing options that sometimes you do not really need. So do not be too gullible and believe all the things that printers say. Ask questions about how to eliminate cost and get discounts. You will be surprised as to how cheap poster printing can be.
2. Color is not everything
Another truth that you may not know is that colors in a poster do not necessarily make it all that great. You do not need to print full color posters every time you need to produce one. There are plenty of successful posters out there that have used only one or two colors in their prints. It is all about the message really when it comes to design, and color is only a small and welcome improvement for it.
3. Printing quality is everything
For a color poster the printing quality is basically everything to it. All your posters rely on its paper quality to look good and last long. A glossy custom poster will usually be more moisture resistant and dirt resistant due to the gloss; while a thick paper will make the poster more durable to physical damages. So focus on quality paper since this will extend your poster’s life.
4. You do not need large posters
Another important fact you must know is that large posters are not necessarily great. In fact you do not need large posters if you know how to post your posters properly. For example, you can place smaller posters in several groups in a wide area. This has the same effect of large posters, and sometimes it is even more effective since you can flood an area to a point that everybody will be forced to read the poster. So you do not need to spend on large poster printing unless it is necessary.
5. Location is crucial
What is more crucial though than the size of the poster is its location. Each poster's location is important since it determines what kind of people pass it. Place it near a school and you get more youths to see it. Place your posters near cafes and bars and you'll get an older crowd. It is also possible to place your posters near specific communities of various religion and ethnicity. These locations will have an effect of your poster impact on people and will determine if it will be successful or not in delivering its message. So do not just place your posters everywhere. Decide on the best locations that should make it succeed.
Now you know some important truths about printing posters. Use them wisely to succeed in your endeavors.
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